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The domain boxwino.com had the following in the homepage, "Time to stop spending a fortune on mediocre wine and discover the box." I observed that the webpage stated " Isnt what it used to be." They also stated " Its not the cheap stuff you had in college. It lasts for weeks after opening, wont shatter, uses less energy and waste, is easier to transport after opening, saves tons of money, is less likely to cause a hangover due to not mixing with oxygen, and tastes great. Read more about why box wine is better than bottled wine. Check out a few of the best boxes. Out of Something, LLC." The meta header had box wine as the first keyword. This keyword was followed by alcohol, wine, and affordable which isn't as urgent as box wine.